There are many presentational 'mistakes' that can be made when building websites ... and we can indicate what we think can be done to improve your site for your target audience - unless of course it is already a great site!
Many years of sales, marketing and presentational experience will be behind the report you receive. This is not the number-crunching type of word analysis we have seen elsewhere, which simply look at the search-engine requirements. We look at many aspects of your site and tell you where we think it is good and where and how it could be improved.
The comments we have received from our clients have been incredibly good with over 90% of our recommendations being adopted. For some sites this has meant a long report with numerous suggestions on how to improve the presentation and make sites more user-friendly. For other sites it has been a shorter report and a lower bill.
We will tell you what we think of your site, from the perspective of customers in your field. We may obtain feedback from a variety of people and take that into account..
Example: One site we reported on, as well as making numerous recommendations we suggested to the owners that they analyse their database of purchasers as we thought their site was aimed at a younger audience than the prospective buyers. Sure enough, after setting up a feedback form on their site, it was established that it was middle-aged people that were mainly buying the products, not teens. The site was altered to reflect this difference both in style of writing and colour etc and the result was a big increase in 'stickiness' and more purchases.
So, that first impression is crucial. Then the brain looks at other aspects and considers them. If your site is not right, then people leave (though please don't expect any site to be 'perfect' in the minds of everyone - different 'styles' of people like different things) and the last thing you want is a high 'bounce' rate.
